Destination Marketing: Essentials by Steven Pike

By Steven Pike

Destination advertising and marketing offers the reader an built-in and accomplished evaluate of the main demanding situations and constraints dealing with vacation spot advertising agencies (DMOs) and the way vacation spot advertising may be deliberate, applied and evaluated to accomplish profitable vacation spot competitiveness.

This new moment version has been revised and up to date to include:

  • new slimline 15-chapter constitution

  • new chapters on vacation spot Competitiveness and Technology

  • new and up-to-date case reviews all through, together with rising markets

  • new content material on social media advertising in vacation spot advertising firms and sustainable vacation spot advertising

  • additional on-line assets for teachers and scholars together with PowerPoint slides, quizzes and dialogue questions.

It is written in a fascinating type and applies idea to a number of tourism locations on the patron, company, nationwide and foreign point by utilizing topical examples.

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