By Y.-S. Lee,D.B. Weaver,N.K. Prebensen
By Y.-S. Lee,D.B. Weaver,N.K. Prebensen
By Dr. David Newsome,Dr. Susan A. Moore,Prof. Ross K. Dowling
Natural zone Tourism offers a accomplished description of tourism in traditional parts permitting readers to appreciate the scope of, complexities coming up from, and probabilities of venture profitable tourism advancements in normal components. additionally, the second one variation includes an outline of contemporary advancements, akin to mountain cycling, event actions in secure parts and geotourism. there's new content material and examples from the Asian quarter on dealing with the tourism and administration effectiveness. The e-book additionally considers vital new advancements in tracking, equivalent to distant sensing and using GIS, in addition to using digital academic assets in supplying interpretation. awareness is given to the results of weather swap, insufficient safe sector protection and the ever-increasing impact of the panorama matrix. furthermore, the second one version features a finished evaluate of the hot literature that has emerged because the book of the 1st variation greater than a decade in the past. hence this publication will stay a useful source and account of ordinary zone tourism for a few years to come.
By Stefanie Schmid
Methode: Als Methodik zur Zielerreichung dienen eine Literaturstudie sowie die Durchführung einer ExpertInnenbefragung mittels eines Onlinefragebogens. Im Weiteren wurde eine Nutzeranalyse zur Erhebung des Userverhaltens im web sowie in Social Media Applikationen durchgeführt.
Ergebnisse: Die Erhebung zeigt, dass eine Verwendung von Social Media im Tourismusmarketing als neuer strategischer Ansatz einen wertvollen Beitrag zur Kundenbindung, Kundenkommunikation, Verkaufsförderung und Neukundenakquisition leisten kann. Weiters wurden die Anwendungsmöglichkeiten einzelner Applikationen erörtert und Chancen & Risiken bei der Verwendung von Social Media im Tourismusmarketing diskutiert. Zusammenfassend kann festgehalten
werden, dass Social Media advertising and marketing eindeutig als vielversprechende und zukunftsorientierte Strategie im Tourismusmarketing identifiziert wurde. Resümee: Um das Potenzial von Social Media im Tourismusmarketing effizient und wirkungsvoll zu nutzen, gilt es, spezifische, realistische sowie messbare Social Media Ziele zu definieren und eine daraus integrierte Marketingstrategie abzuleiten.
By Matthew Nicholson,Russell Hoye
Written by way of an the world over well known writer staff who're top figures during this zone of research, this attractive and far-reaching textual content brings best examine from all over the world into one comprehensively edited quantity. issues coated within the booklet comprise: schooling, gender, coverage, group, formative years recreation, variety and lots of extra. it truly is crucial studying for game administration, recreation improvement and recreation sociology scholars all over the world and gives attention-grabbing and worthy perception to stakeholders from undefined, group and government.
By Dallen J. Timothy
Food is likely one of the so much primary parts of tradition and an important marker of local and ethnic identification. It encompasses many different parts of cultural history past the actual materials required for its creation. those comprise folklore, faith, language, familial bonds, social constructions, environmental determinism, celebrations and ceremonies, landscapes, culinary routes, smells, and tastes, to call yet a number of. notwithstanding, regardless of all that's identified approximately foodways and delicacies from hospitality, gastronomical, offer chain and agricultural views, there nonetheless is still a dearth of consolidated study at the large variety of foodstuff and its background attributes and contexts.
This edited quantity goals to fill this void via consolidating right into a unmarried quantity what's identified approximately cuisines and foodways from a history point of view and to ascertain and problem the present paradigms, options and practices relating to gastronomic practices, intergenerational traditions, sustainable agriculture, indigenous rituals, immigrant tales and plenty of extra historical past components as they pertain to comestible cuisines and practices. The booklet takes an international and thematic technique in studying background cuisines from a variety of views, together with agriculture, looking and collecting, migration, ethnic identification and position, nationalism, sustainability, colonialism, foodstuff variety, faith, position making, gala's, and modern routine and developments. All chapters are wealthy in empirical examples yet regular and sound in conceptual depth.
This publication bargains new perception and figuring out of the background implications of cuisines and foodways. The multidisciplinary nature of the content material will attract a huge educational viewers within the fields of tourism, gastronomy, geography, cultural reviews, anthropology and sociology.
By Melvin R. Weber,Dori Finley Dennison
This is the book of the broadcast ebook and will no longer comprise any media, web site entry codes, or print supplementations that could come packaged with the sure book.
The first human assets textual content adapted to the hospitality industry.
Strategic Hospitality Human assets administration, 1e is a groundbreaking new textbook exploring human source administration within the special atmosphere of the hospitality undefined. Weber and Dennison offer an excellent grounding in human source features and view the abilities hospitality managers require to enforce an efficient human assets software. Chapters illustrate how human source judgements are key to profitable hospitality operations and aid destiny managers shape powerful human source ideas. Introductory chapters offer context and history details within the human assets box whereas next chapters strengthen particular abilities and techniques that may be without delay utilized in hospitality management.
Teaching and studying Experience
This application will offer a greater educating and studying experience—for you and your scholars. It provides:
By Keith Dinnie
Nation Branding: options, matters, Practice was once the ground-breaking first textbook to supply an summary of this lately verified yet fast-growing perform, during which the foundations of name administration are utilized to international locations instead of businesses. Many governments have invested in state branding which will improve their country's impression, increase its recognition, or increase tourism, alternate and funding.
This re-creation has been comprehensively revised and its influential unique framework converted to mirror the very newest adjustments to this still-developing box. It continues to be an obtainable mixture of concept and perform wealthy with overseas examples and contributions.
Updates to this variation:
This much-anticipated replace to an influential e-book is a vital creation to country branding for college students and coverage makers.
By Marc Sölter
Die Grundidee des Konzepts bestand darin, die Sitzkapazitäten eines Flugzeugs in einzelne Kontingente aufzuteilen und an verschiedene Kundensegmente zu verkaufen. Zu diesem Zweck wurden einerseits stark ermäßigte Discounttickets angeboten, auf der anderen Seite wurde für später buchende Geschäftsreisende gleichzeitig eine bestimmte Anzahl Sitze freigehalten, damit dennoch ein Gewinn erwirtschaftet werden konnte.
Die Arbeit gibt einen ausführlichen Überblick über die Entstehung des Yield-management, seine Umsetzung im Bereich Hotellerie und über verschiedene Techniken.
By M.D. Alvarez,F.M. Go,A. Yuksel
By Sebastian Filep,Jennifer Laing,Mihaly Csikszentmihalyi
Tourism impacts thousands of people, various societies and environments in a number of, nuanced and overlapping methods. whereas it may be seen as a frivolous spare time activity or just a wide undefined, with in all likelihood harmful affects, it will probably even be understood when it comes to its results on human fulfilment, the great existence and larger wellbeing and fitness.
This e-book demands confident tourism, mostly grounded in theories from confident psychology (the examine of what makes lifestyles worthy living), and the advance of a physique of information that explains what characterises optimum vacationer stories, what permits host groups to flourish and what encourages staff in tourism to thrive. via unique examine experiences said during this foreign quantity we objective to additional strengthen this data. The intersections among ongoing and generally encouraged purposes of psychology in tourism and this new thrust in mental inquiry promise to refresh and problem tourism research.
This e-book will entice researchers and teachers in tourism, relaxation, optimistic psychology, administration and comparable fields in addition to graduate scholars, pros and coverage makers.